Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) 1st Edition 9781118968055
Product Edition:1st Edition
Author: Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith
Book Name: Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)
Subject Name: Social-science

Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) 1st Edition Solutions

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Business Model Generation: A Handbook for Visionaries Game Changers and Challengers (The Strategyzer Series)Business Model Generation is a handbook for visionaries game changers and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities but you don't yet have a strategy that will get you out in front of your competitors you need Business Model Generation . Co-created by 470 "Business Model Canvas" practitioners from 45 countries the book features a beautiful highly visual 4-color design that takes powerful strategic ideas and tools and makes them easy to implement in your organization. It explains the most common Business Model patterns based on concepts from leading business thinkers and helps you reinterpret them for your own context. You will learn how to systematically understand design and implement a game-changing business model--or analyze and renovate an old one. Along the way you'll understand at a much deeper level your customers distribution channels partners revenue streams costs and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide including 3M Ericsson Capgemini Deloitte and others. Designed for doers it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives consultants entrepreneurs and leaders of all organizations. If you're ready to change the rules you belong to "the business model generation!"Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series)The authors of the international bestseller Business Model Generation explain how to create value propositions customers can�t resist Value Proposition Design helps you tackle the core challenge of every business � creating compelling products and services customers want to buy. This highly practical book paired with its online companion will teach you the processes and tools you need to create products that sell.Using the same stunning visual format as the authors� global bestseller Business Model Generation this sequel explains how to use the �Value Proposition Canvas� to design test create and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitionsit�s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions get closer to customers and avoid wasting time with ideas that won�t work. You�ll learn the simple process of designing and testing value propositions that perfectly match customers� needs and desires.In addition the book gives you exclusive access to an online companion on S. You will be able to assess your work learn from peers and download pdfs checklists and more. Value Proposition Design is an essential companion to the �Business Model Canvas� from Business Model Generation a tool embraced globally by startups and large corporations such as MasterCard 3M Coca Cola GE Fujitsu LEGO Colgate-Palmolive and many more.Value Proposition Design gives you a proven methodology for success with value propositions that sell embedded in profitable business models."Read more


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