Truth, Lies, and Advertising: The Art of Account Planning 1st Edition 9780471189626
Product Edition:1st Edition
Author: Jon Steel, Steel
Book Name: Truth, Lies, and Advertising: The Art of Account Planning
Subject Name: Business

Truth, Lies, and Advertising: The Art of Account Planning 1st Edition Solutions

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Jay Chiat founder of the prestigious Chiat/Day advertising agency (which created campaigns for the Energizer Bunny and Fruitopia) called it "The best new-business tool ever invented.

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