The Why Axis 13th Edition 9781610393119
Product Edition:13th Edition
Author: Uri Gneezy
Book Name: The Why Axis
Subject Name: Social-science

The Why Axis 13th Edition Solutions

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Can economics be passionate?� Can it center on people and what really matters to them day-in and day-out.� And help us understand their hidden motives for why they do what they do in everyday life?Uri Gneezy and John List are revolutionaries. Their ideas and methods for revealing what really works in addressing big social business and economic problems gives us new understanding of the motives underlying human behavior. We can then structure incentives that can get people to move mountains change their behavior�or at least get a better deal.But finding the right incentive can be like looking for a needle in a haystack. Gneezy and List's pioneering approach is to embed themselves in the factories schools communities and offices where people work live and play. Then through large-scale field experiments conducted �in the wild� Gneezy and List observe people in their natural environments without them being aware that they are observed.Their randomized experiments have revealed ways to close the gap between rich and poor studentsto stop the violence plaguing inner-city schoolsto decipher whether women are really less competitive than mento correctly price products and servicesand to discover the real reasons why people discriminate.To get the answers Gneezy and List boarded planes helicopters trains and automobiles to embark on journeys from the foothills of Kilimanjaro to California wineriesfrom sultry northern India to the chilly streets of Chicagofrom the playgrounds of schools in Israel to the boardrooms of some of the world's largest corporations. In The Why Axis they take us along for the ride and through engaging and colorful stories present lessons with big payoffs.Their revelatory startling and urgent discoveries about how incentives really work are both revolutionary and immensely practical. This research will change both the way we think about and take action on big and little problems. Instead of relying on assumptions we can find out through evidence what really works. Anyone working in business politics education or philanthropy can use the approach Gneezy and List describe in The Why Axis to reach a deeper nuanced understanding of human behavior and a better understanding of what motivates people and why.Read more


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