The Perfect Meal: The Multisensory Science of Food and Dining  9781118490822
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Author: Spence, Charles
Book Name: The Perfect Meal: The Multisensory Science of Food and Dining
Subject Name: Science

The Perfect Meal: The Multisensory Science of Food and Dining Solutions

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The authors of The Perfect Meal examine all of the elements that contribute to the diner�s experience of a meal (primarily at a restaurant) and investigate how each of the diner�s senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception but on all of the non-food and beverage factors that have been shown to influence the diner�s overall experience.Examples are:the colour of the plate (visual)the shape of the glass (visual/tactile)the names used to describe the dishes (cognitive)the background music playing inside the restaurant (aural)Novel approaches to understanding the diner�s experience in the restaurant setting are explored from the perspectives of decision neuroscience marketing design and psychology.2015 Popular Science Prose Award Winner.Read more

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