Now in its fourth edition this tried-and-tested guide for both students and practitioners combines a rigorous theoretical grounding with practical insights into every aspect of the organizing and running of events. Presented in two engaging parts: Part 1 provides a comprehensive overview of the events business including market demand for events the role of suppliers and the social and economic impact of the event business. Part 2 focuses on aspects of event organization including planning an event financial management logistics legal aspects marketing public relations and legacies. The text considers event management from an international perspective with a particular focus on Europe but also encompassing the Middle East and Africa. Successful Event Management is essential reading for all undergraduate and post-graduate event management students and is also an ideal resource for active practitioners looking for both a practical guide and a rigorous overview of the subject.Read more
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