Strategic Marketing: Decision Making and Planning 4th Edition 9780170241236
Product Edition:4th Edition
Author: Peter Reed
Book Name: Strategic Marketing: Decision Making and Planning
Subject Name: Business

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This fully revised 4th edition of Strategic Marketing: Decision Making and Planning continues to set a framework for marketing decision making as a part of a holistic approach to an organisations strategic management. With Student Resource Access Card. Peter Reed ex Monash Uni

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