Strategic Brand Management 4th Edition 9780132664257
Product Edition:4th Edition
Author: Kevin Lane Keller
Book Name: Strategic Brand Management
Subject Name: Business

Strategic Brand Management 4th Edition Solutions

0 out of 5.0
38 reviews
img-icon1
28 Students
have requested for homework help from this book

Incorporating the latest industry thinking and developments this exploration of brands brand equity and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions�and thus improving the long-term profitability of specific brand strategies.

5
19
4
8
3
0
2
3
1
8

Students Reviews & Ratings

0

Students who viewed this book also checked out

CrazyForStudy Frequently asked questions

faq_img.png