Strategic Brand Management 4th Edition 9780132664257
Product Edition:4th Edition
Author: Kevin Lane Keller
Book Name: Strategic Brand Management
Subject Name: Business

Strategic Brand Management 4th Edition Solutions

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Incorporating the latest industry thinking and developments this exploration of brands brand equity and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions�and thus improving the long-term profitability of specific brand strategies.

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