<p style="margin:0px"><b>NOTE</b>: This edition features the same content as the traditional text in a convenient three-hole-punched loose-leaf version. Student Value Editions also offer a great valuethis format costs significantly less than a new textbook. Before purchasing check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of MyLab<sup>�</sup> and Mastering<sup>�</sup> platforms exist for each title including customized versions for individual schools and registrations are not transferable. In addition you may need a Course ID provided by your instructor to register for and use MyLab and Mastering platforms.</p> <i> <div> <i><br></i> </div>For courses in Sales and Personal Selling.</i> <p style="margin:0px"> </p> <p style="margin:0px"><b>Utilize cutting-edge personal selling techniques to navigate the information revolution era</b><b><i><br></i></b></p> <p style="margin:0px"><b><i>Selling Today: Partnering to Create Value </i></b>helps you understand the value of developing personal selling skills by exposing you to a personal selling academic theory role play scenarios and real�-world applications and ethical dilemmas. With the largest number of �learn by doing� materials available in any personal selling text the <b>14th Edition</b> offers tools to strengthen your learning process. As the developed nations of the world transition from a production focus to a sales �and� service focus this cutting-�edge new edition prepares you to succeed as a member of a new generation of businesspeople.                              </p> <p style="margin:0px"> </p> <p style="margin:0px"><b>Also available with MyLab Marketing</b></p> <p style="margin:0px">MyLab� Marketing is an online homework tutorial and assessment program designed to work with this text to engage students and improve results. Within its structured environment you practice what you learn test your understanding and pursue a personalized study plan that helps you better absorb course material and understand difficult concepts.</p> <p style="margin:0px"><br></p> <p style="margin:0px"></p> <p style="margin:0px"> </p> <p style="margin:0px"> </p> <p style="margin:0px">If you would like to purchase both the loose-leaf version of the text and MyLab Marketing search for:</p> <p style="margin:0px"><br></p> <p style="margin:0px"><b>0134611055 / 9780134611051 <i>Selling Today: Partnering to Create Value Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package </i></b></p> <p style="margin:0px"> </p> <p style="margin:0px"><b><i>Package consists of:</i></b></p> <ul> <b><li>0134478347 / 9780134478340 <i>Selling Today: Partnering to Create Value Student Value Edition</i></li><li>0134479955 / 9780134479958 <i>MyLab Marketing with Pearson eText -- Access Card -- for Selling Today: Partnering to Create Value</i></li></b> </ul>Read more
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