For courses in Retail Management. A contemporary text that helps students thrive in today�s retailing industry Retail Management: A Strategic Approach�is built on the fundamental principle that retailers have to plan for and adapt to a complex changing environment. Without a pre-defined and well-integrated strategy retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The�13th Edition�incorporates updated data that reflects the current world economic climate extensive coverage of omnichannel retailing and many new vignettes questions and cases so that students can thrive in today�s retailing industry.Read more
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