For courses in Introduction to Public RelationsAn introduction to Public Relations that focuses on ethical productive relationships with strategic constituenciesPublic Relations: A Values-Driven Approach introduces students to public relations defined as the management of relationships between an organization and the publics important to its success. Authors David Guth and Charles Marsh outline the profession�s common issues trends and techniques and help students to place the profession within the context of its role in the conduct of a civil society. In order to help students understand the contemporary state of the field the Sixth Edition offers the most up-to-date statistics the latest research and the most current examples of public relations practice.NOTE: This ISBN is for a Pearson Books a la Carte edition: a convenient three-hole-punched loose-leaf text. In addition to the flexibility offered by this format Books a la Carte editions offer students great value as they cost significantly less than a bound textbook.Public Relations: A Values-Driven Approach Sixth Edition is also available via Revel� an interactive learning environment that enables students to read practice and study in one continuous experience.You can also purchase a loose-leaf print reference to complement Revel Public Relations: A Values-Driven Approach. This is optional.Read more
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