Mix It Up: Popular Culture, Mass Media, and Society 12th Edition 9780393929522
Product Edition:12th Edition
Author: David Grazian
Book Name: Mix It Up: Popular Culture, Mass Media, and Society
Subject Name: Science

Mix It Up: Popular Culture, Mass Media, and Society 12th Edition Solutions

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What accounts for the rise and fall of popular cultural trends? Why do A-list movie stars make so much money? How do television networks decide what programs to air? Do video games encourage violent behavior among young people or do they make users smarter? Does advertising really work? In Mix It Up David Grazian answers these questions and introduces students to a sociological perspective of popular culture and mass media.Based on the author�s popular course at the University of Pennsylvania Mix it Up focuses on the role of media and popular culture in everyday life with a particular emphasis on the organization and functioning of the mass media industrythe increasingly blurry relationship between cultural consumption and productionand the social significance of leisure activities from sports to shopping.Whether it�s DJ culture YouTube videos or mash-ups Mix It Up takes an empirically driven (yet user-friendly) approach to examining media and pop culture from all corners of society. Writing in a �non-textbook� style Grazian relies on a variety of theoretical perspectives and fleshes out his discussions with examples from empirical sociological studies as well as excerpts from field notes face-to-face interviews and other research materials collected over the last decade.Read more


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