This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems:�1. All customers differ 2. All customers change 3. All competitors react 4. All resources are limitedStructured around these four First Principles of Marketing this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy. It provides a structured framework to develop effective strategies to deal with diverse marketing problems while integrating data analytics into the decision-making process.Authored by world-leading experts in marketing strategy Marketing Strategy: First Principles and Data Analytics is the ideal companion for undergraduate MBA and Executive MBA students of marketing and practicing executives looking to bring a more systematic approach to their firms� marketing strategy efforts.Read more
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