Market-Based Management 6th Edition 9780130387752
Product Edition:6th Edition
Author: Roger Best
Book Name: Market-Based Management
Subject Name: Business

Market-Based Management 6th Edition Solutions

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@font-face { : "Times New Roman"}@font-face { : "Arial"}@font-face { : "Verdana"}@font-face { : "Garamond"}p.MsoNormal li.MsoNormal div.MsoNormal { margin: 0in 0in 0.0001pt: 12pt: Courier}table.MsoNormalTable { : 10pt: "Times New Roman"}div.Section1 { page: Section1}Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance and profitability and the role marketing strategies play in building the profits of a business.This edition further builds on the metrics and analytics focus while incorporating the rise of technology in marketing.Read more

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