�BatlzanM: Information Systems is a visual magazine format designed to engage your students from the start! Saturated with fascinating sometimes hard-to-believe real examples will keep them reading throughout the course. Baltzan�s approach discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives drive technology choices in a corporation. Therefore every discussion addresses the business needs first and addresses the technology that supports those needs second. This approach takes the difficult and often intangible MIS concepts brings them down to the student�s level and applies them using a hands-on approach to reinforce the concepts. A derivative of the BaltzanBusiness Driven Technology version this M: Information Systems provides the foundation that will enable students to achieve excellence in business whether they major in operations management manufacturing sales marketing etc. M: Information Systems is designed to give students the ability to understand how information technology can be a point of strength in an organization.Read more
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