Global Marketing, Global Edition 9th 9781292150765
Product Edition:9th
Author: Warren Keegan, Mark C. Green
Book Name: Global Marketing, Global Edition
Subject Name: Science

Global Marketing, Global Edition 9th Solutions

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�For courses in global marketing.Familiarizes Students with Global Marketing and the Global Business EnvironmentMarking the 20th anniversary of this series of textbooks this�Ninth Edition�of�Global Marketing�builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition as in all previous editions the authors� goal has been to write a book that�s authoritative in content yet relaxed and assured in style and tone.�Students have consistently praised�Global Marketing�for its simple readable language and clarity. The�Ninth Edition�brings global marketing out of the classroom and into the real world with up-to-date examples of questions concerns and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing.Personalize Learning with Pearson Pearson MyLab MarketingPearson Pearson MyLab Marketing is an online homework tutorial and assessment program designed to work with this text to engage students and improve results. Within its structured environment students practice what they learn test their understanding and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.Pearson Pearson MyLab Marketing not included.�Students if Pearson Pearson MyLab Marketing is a recommended/mandatory component of the course please ask your instructor for the correct ISBN and course ID. Pearson Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors contact your Pearson representative for more informationRead more


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