The Definitive Guide to Enterprise-Level Analytics Strategy Technology Implementation and ManagementOrganizations are capturing exponentially larger amounts of data than ever and now they have to figure out what to do with it. Using analytics you can harness this data discover hidden patterns and use this knowledge to act meaningfully for competitive advantage. Suddenly you can go beyond understanding �how when and where� events have occurred to understand why � and use this knowledge to reshape the future. Now analytics pioneer Tom Davenport and the world-renowned experts at the International Institute for Analytics (IIA) have brought together the latest techniques best practices and research on analytics in a single primer for maximizing the value of enterprise data. Enterprise Analytics is today�s definitive guide to analytics strategy planning organization implementation and usage. It covers everything from building better analytics organizations to gathering dataimplementing predictive analytics to linking analysis with organizational performance. The authors offer specific insights for optimizing supply chains online services marketing fraud detection and many other business functions. They support their powerful techniques with many real-world examples including chapter-length case studies from healthcare retail and financial services. Enterprise Analytics will be an invaluable resource for every business and technical professional who wants to make better data-driven decisions: operations supply chain and product managersproduct financial and marketing analystsCIOs and other IT leadersdata web and data warehouse specialists and many others.Read more
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