Cases in Public Relations Management 2nd Edition 9780415517713
Product Edition:2nd Edition
Author: Patricia Swann
Book Name: Cases in Public Relations Management
Subject Name: Science

Cases in Public Relations Management 2nd Edition Solutions

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Developed for advanced students in public relations Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically strategically and practically. Each case is based on real events and is designed to encourage discussion debate and exploration of the options available to today's strategic public relations manager.Key features of this text include coverage of the latest controversies in current events discussion of the ethical issues that have made headlines in recent years and strategies used by public relations practitioners. Each case has extensive supplemental materials taken directly from the case�for students' further investigation and discussion. The case study approach encourages readers to assess what they know about communication theory the public relations process and management practices and prepares them for their future careers as PR practitioners.New to the second edition are:27 new case studies including coverage of social media and social responsibility elementsNew chapters on corporate social responsibility (CSR) and activismEnd-of-chapter exercisesEmbedded hyperlinks in eBookFully enhanced companion website that�includes:Instructor resources: PowerPoint presentations Case Supplements Instructor GuidesStudent resources: Quizzes Glossary Case SupplementsRead more


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