Basic Marketing Research 4th Edition 9781292020488
Product Edition:4th Edition
Author: Naresh K Malhotra (Contribution by)
Book Name: Basic Marketing Research
Subject Name: Business

Basic Marketing Research 4th Edition Solutions

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For undergraduate-level courses in Marketing Research. With a hands-on do-it-yourself approach Malhotra offers a contemporary focus on decision making illustrating the interaction between marketing research decisions and marketing management decisions.Read more

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