*We are the Amazon Partner and students can purchase the books shown on this page. We are also providing an authentic solution manual, formulated by our SMEs, for the same.A flagship marketing resource that provides an introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. principles of marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature `linking the concepts' helps students test and consolidate understanding as they go.
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