Principles of Marketing

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Principles of Marketing 7th Edition Solutions Manual

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Edition: 7th Edition

Author: Crazy for study

ISBN: 9781488611841
4.5 Rating

6 Reviews
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A flagship marketing resource that provides an introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. principles of marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature `linking the concepts' helps students test and consolidate understanding as they go.A flagship marketing resource that provides an introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning.


Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature `linking the concepts' helps students test and consolidate understanding as they go.
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