*We are the Amazon Partner and students can purchase the books shown on this page. We are also providing an authentic solution manual, formulated by our SMEs, for the same.This pack contains 1 copy of Strategic Brand Management, Global Edition and 1 copy of Marketing in Focus. Marketing in Focus has been designed to be easily integrated within an introductory unit; it provides an introduction to the GFC and helps foster analysis and discussion through the inclusion of six case summaries of stories that were recently in the news. To help you as an instructor these cases come with guided answers.
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