Media/Impact: An Introduction to Mass Media (MindTap Course List) 12th Edition 9781305580985
Product Edition:12th Edition
Author: Shirley Biagi
Book Name: Media/Impact: An Introduction to Mass Media (MindTap Course List)
Subject Name: Business

Media/Impact: An Introduction to Mass Media (MindTap Course List) 12th Edition Solutions

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From media history to today's rapid-fire changes MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA 12th Edition takes you on an exciting tour of the events people money and technologies that have shaped the mass media industries. Known for its engaging writing style current coverage and visual appeal the book explores the legal ethical social and global issues facing the mass media industries every day. The twelfth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. It also equips you with an insider's look at what it's like to work in each industry. Reflecting the latest trends from the field the text provides new coverage of digital delivery net neutrality media industry consolidation social media mobile media and more. It is also packed with lively new illustrations and a wealth of real-world examples.Read more

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