*We are the Amazon Partner and students can purchase the books shown on this page. We are also providing an authentic solution manual, formulated by our SMEs, for the same.The Eighth Edition of marketing research continues to provide students with a ?nuts and bolts? introduction to the field of marketing research. Intended for students with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data. This new edition has been condensed and reorganized for a more streamlined approach. An integrated case study throughout the text helps students relate the material to the real world--and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies.
Get immediate access to 24/7 Homework Help, step-by-step solutions, instant homework answer to over 40 million Textbook solution and Q/A
Pay $7.00/month for Better Grades