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Consumer Behavior: Buying, Having, and Being, Global Edition

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Consumer Behavior: Buying, Having, and Being, Global Edition 12th edition Solutions Manual

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Edition: 12th edition


Author: Crazy for study


ISBN: 9781292153100

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For courses in Consumer Behavior. Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as Dadvertising, Meerkating, and the Digital Self to maintain an edge in the fluid and evolving field of consumer behavior. MyMarketingLab(TM) not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
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  1. comment avatar

    Rated 4 out of 5

    Hamid Al Ali

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  2. comment avatar

    Rated 4 out of 5

    Raghavanaryana

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  3. comment avatar

    Rated 4 out of 5

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  4. comment avatar

    Rated 4 out of 5

    Subir Das

    Consumer Behavior: Buying, Having, and Being, Global Edition Solutions Manual is an interesting book. My concepts were clear after reading this book. All fundamentals are deeply explained with examples. I highly recommend this book to all students for step by step textbook solutions.

  5. comment avatar

    Rated 4 out of 5

    Erik

    I read Consumer Behavior: Buying, Having, and Being, Global Edition Solutions Manual and it helped me in solving all my questions which were not possible from somewhere else. I searched a lot and finally got this textbook solutions. I would prefer all to take help from this book.

  6. comment avatar

    Rated 4 out of 5

    Ikkinay

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