Marketing: An Introduction, Global Edition

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Marketing: An Introduction, Global Edition 12th Edition Solutions Manual

(Marketing)
Edition: 12th Edition

Author: Crazy for study

ISBN: 9781292016788
4.3 Rating

4 Reviews
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For undergraduate Principles of Marketing courses. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy. The Twelfth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies. MyMarketingLab for Marketing: An Introduction is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress.For undergraduate Principles of Marketing courses. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy. The Twelfth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies. MyMarketingLab for Marketing: An Introduction is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress.
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Average Star Rating: 4.3 out of 5 (4 votes)

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  1. comment avatar

    Rated 4 out of 5

    Morrison

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  2. comment avatar

    Rated 4 out of 5

    Nothing

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  3. comment avatar

    Rated 5 out of 5

    Phong

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  4. comment avatar

    Rated 4 out of 5

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