The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century (Routledge Communication Series)

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The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century (Routledge Communication Series) 6th Edition Solutions Manual

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Edition: 6th Edition

Author: Crazy for study

ISBN: 9781138100336
4.7 Rating

6 Reviews
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The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book - emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications - continue in the sixth edition.The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities.

The sixth edition includes:

updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation;
new studies of health campaigns;
expanded coverage of social media marketing;
enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion.
The fundamentals of the book - emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications - continue in the sixth edition.
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Average Star Rating: 4.7 out of 5 (6 votes)

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  1. comment avatar

    Rated 5 out of 5

    Dfjl

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  2. comment avatar

    Rated 5 out of 5

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    Rated 5 out of 5

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    Rated 5 out of 5

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  5. comment avatar

    Rated 4 out of 5

    Kebprf

    The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century (Routledge Communication Series) 6th Edition Solutions Manual is an interesting book. My concepts were clear after reading this book. All fundamentals are deeply explained with examples. I highly recommend this book to all students for step by step textbook solutions.

  6. comment avatar

    Rated 4 out of 5

    Abhi

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