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Marketing Strategy : Based on First Principles and Data Analytics

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Marketing Strategy : Based on First Principles and Data Analytics 1st Edition Solutions Manual

(Marketing)

Edition: 1st Edition


Author: Crazy for study


ISBN: 9781137526236

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Structured around these four First Principles of Marketing, this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy. It provides a structured framework to develop effective strategies to deal with diverse marketing problems while integrating data analytics into the decision-making process.
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