*We are the Amazon Partner and students can purchase the books shown on this page. We are also providing an authentic solution manual, formulated by our SMEs, for the same.Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business * This book is a comprehensive, core marketing text. * Explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. * It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.
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