*We are the Amazon Partner and students can purchase the books shown on this page. We are also providing an authentic solution manual, formulated by our SMEs, for the same.This text takes a strategic management approach to understanding events, using cases or examples drawn predominantly from Asia, Australia and Europe. This approach focuses on events in terms of their purpose and strategic goals, including but not limited to their relationship with destination image and tourism and links with social capital and community development. The text incorporates current theoretical and methodological developments related to festivals and events research.
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