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Principles of Marketing

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Principles of Marketing 17th Edition Solutions Manual

(Management)

Edition: 17th Edition


Author: Crazy for study


ISBN: 9780134492513

4.8 Rating

6 Reviews
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In a fast-changing, increasingly digital and social marketplace, it?s more vital than ever for marketers to develop meaningful connections with their customers. principles of marketing helps readers master today?s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. Personalize learning with MyLab Marketing MyLab? Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts
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