Advertising and Promotion: An Integrated Marketing Communications Perspective

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Advertising and Promotion: An Integrated Marketing Communications Perspective 10th edition Solutions Manual

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Edition: 10th edition

Author: Crazy for study

ISBN: 9780078028977
4.7 Rating

6 Reviews
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In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organisations promotIn this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organisations promot
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Average Star Rating: 4.7 out of 5 (6 votes)

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    Rated 4 out of 5

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    Rated 5 out of 5

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