Strategic Public Relations Management 3rd edition Solutions
Strategic Public Relations Management features an applied approach to evidence-based strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others using performance metrics to demonstrate return on investment. New to the third edition: New examples on the effective use of digital communication and online research toolsUpdated guidance on researching using digital tools and social mediaNew examples that provide a more accessible pathway to real-world application. In addition to these new features the book covers: Creating a framework for planningUp-to-date research tools and how to develop a research planGathering useful data for strategic guidanceReal-world examples that provide readers with realistic cases and situationsApplying theory to professional practice. The book's accessibility will be welcomed by instructors and students with definitions of terms a how-to approach and an accessible style of writing throughout.Read more
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