Strategic Marketing Management, 8th Edition 8th Edition Solutions
Strategic Marketing Management (8th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying understanding and solving marketing problems. This book delineates a comprehensive framework for articulating sound marketing strategies to guide business decisions involving product and service design branding pricing sales promotion communication and distribution. The concepts principles and frameworks advanced in this book apply to a wide range of organizations from startups to established market leaders from packaged-goods manufacturers to value-added service providers from nonprofit entities to for-profit corporations.Read more
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