Strategic Market Management 11E 11th Edition Solutions
Strategic Market Management helps managers identify implement prioritize and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts methods and procedures by which they can improve the quality of their strategic decision-making. The 11th Edition provides students in strategic marketing policy planning and entrepreneurship courses with the critical knowledge and skills for successful market management including strategic analysis innovation working across business units and developing sustainable advantages.Read more
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