Strategic Brand Management, Global Edition 4th Edition 9780273779414
Product Edition:4th Edition
Author: Keller
Book Name: Strategic Brand Management, Global Edition
Subject Name: Business

Strategic Brand Management, Global Edition 4th Edition Solutions

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For students managers and senior executives studying Brand Management.�Keller�s market leading strategic brand management book provides insights into profitable brand strategies by building measuring and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot Hyundai Etisalat Qantas Uniqlo Mambo.�This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include:Read more

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