Social Media Marketing: Theories And Applications 2nd edition 9781473982345
Product Edition:2nd edition
Author: Dahl, Stephan
Book Name: Social Media Marketing: Theories And Applications
Subject Name: Business

Social Media Marketing: Theories And Applications 2nd edition Solutions

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The Second Edition of this text maintains a scholarly approach providing students with an up-to-date understanding of both the theory and practice of social media marketing whilst taking a thorough refreshment of the cases examples and the literature. � It�offers a critical evaluation of the theoretical frameworks that can be used to explain and utilise social media providing discussion questions and further reading throughout. Readers are invited to think about the different types of social media users and explore topics such as brand loyalty co-creation marketing strategy measurement mobile platforms privacy and ethics. As well as tracing the emergence and trends of Web 2. 0 and what they mean for marketing the author also considers the future for social media marketing. The book is supported by real-life examples and case studies from a range of industries companies and countries such as China Canada Sweden and Singapore. They include DHL (Germany) Dubai Foundation for Women and Children Google (Taiwan) Addict Aide (France) Canada (opera Vancouver) Britain (British Tourism) Procter� Gamble (Global) Maggi (India) McDonalds (Global) eBags (US/Global) Vodafone (Romania). � Online resources for this book are available here Suitable for Marketing Advertising or Media students taking classes on social media or digital marketing at upper undergraduate Masters or Doctoral level.Read more

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