Promo2 2nd Edition 9781133626176
Product Edition:2nd Edition
Author: Richard J. Semenik, Thomas O'Guinn, Chris Allen
Book Name: Promo2
Subject Name: Business

Promo2 2nd Edition Solutions

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Created by the continuous feedback of a "student-tested faculty-approved" process PROMO 2e delivers a visually appealing succinct print component tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes. PROMO 2e is written in a concise style with plenty of real-world examples to illustrate the concepts of promotion and give students a glimpse into the industry and the challenges it faces. Attention CourseMate user: The CourseMate platform is being sunset and will not be sold with this title after December 31st 2019. Cengage will support existing users of CourseMate through August 1st 2020.Read more

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