Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition) 17th Edition Solutions
NOTE: This edition features the same content as the traditional text in a convenient three-hole-punched loose-leaf version.�Student Value Editions�also offer a great valuethis format costs significantly less than a new textbook. Before purchasing check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of MyLab��and Mastering��platforms exist for each title including customized versions for individual schools and registrations are not transferable. In addition you may need a Course ID provided by your instructor to register for and use MyLab and Mastering platforms.�For Principles of Marketing courses that require a comprehensive text.This package includes MyLab Marketing .�Help readers learn how to create value through customer connections and engagementIn a fast-changing increasingly digital and social marketplace it�s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today�s key marketing challenge: to create vibrant interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.�Thoroughly revised to reflect the major trends impacting contemporary marketing the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations experiences and communities.�Personalize learning with MyLab MarketingMyLab� Marketing is an online homework tutorial and assessment program designed to work with this text to engage students and improve results. Within its structured environment students practice what they learn test their understanding and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.�0134642325 / 9780134642321�Principles of Marketing Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package��Package consists of:0134461525 / 9780134461526�Principles of Marketing Student Value Edition0134518284 / 9780134518282�MyLab Marketing with Pearson eText -- Access Card -- for Principles of MarketingRead more
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