Principles of Marketing (16th Edition) 16th Edition Solutions
For Principles of Marketing courses that require a comprehensive textHelp students learn how to create customer value and engagementIn a fast-changing increasingly digital and social marketplace it�s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today�s key marketing challenge: to create vibrant interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.Thoroughly revised to reflect the major trends impacting contemporary marketing this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations experiences and communities.Also available with MyMarketingLabThis title is also available with MyMarketingLab�an online homework tutorial and assessment program designed to work with this text to engage students and improve results. Hands-on activities and exercises enable students to better understand and master course concepts and the skills required to be successful marketers today.NOTE: You are purchasing a standalone productMyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133973107 / ISBN-13: 9780133973105. That package includes ISBN-10: 0133795020� / ISBN-13: 9780133795028 and ISBN-10: 0133862097 / ISBN-13: 9780133862096.MyMarketingLab should only be purchased when required by an instructor.Read more
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