Primer of Public Relations Research, Third Edition 3rd Edition Solutions
Stacks provides a comprehensive manual that details how to bridge the rigors of scientific research with the issues confronting contemporary practice. Valuable updates in the third edition include a foundational grounding in global research standards and an overview of Big Data that is clear complete and concise."--Patricia Curtin PhD Professor and Endowed Chair in Public Relations University of Oregon"An ideal textbook for PR students worldwide and one that also belongs on the reference shelf of every 21st-century practitioner. The third edition describes and evaluates the most recent research methods and findings and provides current examples that students will relate to. The organization is logical and linear and the book is amazingly comprehensive discussing everything from Big Data to research ethics."--Dean Kruckeberg PhD Department of Communication Studies University of North Carolina at CharlotteRead more
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