NOTE: This edition features the same content as the traditional text in a convenient three-hole-punched loose-leaf version.�Student Value Editions�also offer a great valuethis format costs significantly less than a new textbook. Before purchasing check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of MyLab��and Mastering��platforms exist for each title including customized versions for individual schools and registrations are not transferable. In addition you may need a Course ID provided by your instructor to register for and use MyLab and Mastering platforms.For undergraduate Principles of Marketing courses.Real people making real choicesMarketing: Real People Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely relevant and dynamic this reader-friendly text shows readers how marketing concepts are implemented and what they really mean in the marketplace. The 9th Edition presents more information than ever on the core issues every marketer needs to know including value analytics and metrics and ethical and sustainable marketing. And with new examples and assessments the text helps readers actively learn and retain chapter content so they know what�s happening in the world of marketing today.�Also available with MyLab MarketingMyLab� Marketing is an online homework tutorial and assessment program designed to work with this text to engage students and improve results. Within its structured environment students practice what they learn test their understanding and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.Marketing: Real People Real Choices�9th Edition�is also available via Revel� an interactive learning environment that enables students to read practice and study in one continuous experience.�If you would like to purchase both the loose-leaf version of the text and MyLab Marketing search for:013464011X / 9780134640112�Marketing: Real People Real Choices Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package��Package consists of:0134293142 / 9780134293141�Marketing: Real People Real Choices Student Value Edition0134293185 / 9780134293189�MyLab Marketing with Pearson eText -- Access Card -- for Marketing: Real People Real Choices�Read more
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