*We are not selling this textbook. The book name is only for reference purpose. We are only providing authentic textbook solutions, formulated by our SMEs, for the same.
What's Covered: This program focuses on decision making through extended examples, cases, and videos of real people making real marketing decisions.
? What's Unique: A conversational writing style and active learning techniques (cases, exercises, testimonials, and vivid descriptions of businesses and marketing professionals) help students personalize marketing and identify possible career interests.
? Digital Tools Available: Connect, SmartBook