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For undergraduate courses on the Principles of Marketing. This package includes My Marketing Lab(TM) An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach Marketing: An Introduction shows readers how customer value--creating it and capturing it--drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving readers with a richer understanding of basic marketing concepts, strategies, and practices. Personalize Learning with My Marketing Lab My Marketing Lab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results.
Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. 0134472497 / 9780134472492 Marketing: An Introduction Plus My Marketing Lab with Pearson eText -- Access Card Package Package consists of: 013414953X / 9780134149530 Marketing: An Introduction 0134132351 / 9780134132358 My Marketing Lab with Pearson eText -- Access Card -- for Marketing: An Introduction.