Marketing: An Introduction (12th Edition) 12th Edition Solutions
Marketing: An Introduction is intended for use in undergraduate Principles of Marketing courses. It is also suitable for those interested in learning more about the fundamentals of marketing.�This best-selling brief text introduces marketing through the lens of creating value for customers.�With engaging real-world examples and information Marketing: An Introduction shows students how customer value�creating it and capturing it�drives every effective marketing strategy.The Twelfth Edition reflects the latest trends in marketing including new coverage on online social media mobile and other digital technologies.MyMarketingLab for Marketing: An Introduction is a total learning package. MyMarketingLab is an online homework tutorial and assessment program that truly engages students in learning. It helps students better prepare for class quizzes and exams�resulting in better performance in the course�and provides educators a dynamic set of tools for gauging individual and class progress.This program will provide a better teaching and learning experience�for you and your students.Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.Guide Student�s Learning: The text�s active and integrative �Road to Learning Marketing� presentation helps students learn link and apply major concepts.Encourage Students to Apply Concepts: A practical marketing-management approach provides in-depth real-life examples and stories that engage students with basic marketing concepts and bring the marketing journey to life.Cover New Marketing Trends and Technology: Every chapter of this edition features revised and expanded discussions on the explosive impact of exciting new marketing technologies.Note: You are purchasing a standalone productMyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133763528/ISBN-13: 9780133763522. That package includes ISBN-10: 0133451275/ISBN-13: 9780133451276 and ISBN-10: 0133455122/ISBN-13: 9780133455120.MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.Note: MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.Read more
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