Marketing for Hospitality and Tourism, 6/e 6th Edition 9780132784023
Product Edition:6th Edition
Author: Philip R Kotler, John T. Bowen, James Makens Ph.D.
Book Name: Marketing for Hospitality and Tourism, 6/e
Subject Name: Business

Marketing for Hospitality and Tourism, 6/e 6th Edition Solutions

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Marketing for Hospitality and Tourism 6e is the definitive source for hospitality marketing courses. Taking an integrative approach this highly visual four-color book discusses hospitality marketing from a team perspective examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book a global phenomenon is the most frequent adoption for the course. Developed with extensive student and professor reviews this edition includes new coverage of social media discussion of current industry trends and hands-on application assignments.Read more

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