Making Innovation Work: How to Manage It, Measure It, and Profit from It, Updated Edition 1st Edition 9780133092585
Product Edition:1st Edition
Author: Tony Davila, Marc Epstein, Robert Shelton
Book Name: Making Innovation Work: How to Manage It, Measure It, and Profit from It, Updated Edition
Subject Name: Business

Making Innovation Work: How to Manage It, Measure It, and Profit from It, Updated Edition 1st Edition Solutions

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Profitable innovation doesn�t just happen. It must be managed measured and properly executed and few companies know how to accomplish this effectively. Making Innovation Work presents a formal innovation process proven to work at HP Microsoft and Toyota to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience -- as well as the most thorough review of innovation research ever performed. They'll show what works what doesn't and how to use management tools to dramatically increase the payoff from innovation investments. Learn how to define the right strategy for�effective innovationhow to structure an organization to innovate besthow to implement management systems to assess ongoing innovationhow to incentivize teams to deliver and much more. This book offers the first authoritative guide to using metrics at every step of the innovation process -- from idea creation and selection through prototyping and commercialization. This updated edition refreshes the examples used throughout the book and features a new introduction that gives currency to the principles covered throughout.�Read more

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