M: Advertising 2e was created with students' and professors' needs in mind. It explores the core principles that drive advertising using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's �real life.� This approach truly transcends the conceptual and propels students into an exciting and practical dimension.Students receive a cost - effective easy to read focused text complete with study resources to help them review for tests and apply chapter concepts.Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students.McGraw-Hill Connect assignments are provided to utilise the power of the web providing application of concepts for students and automatically grade materials to support instructors.Read more
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