Integrated Marketing Communication 1st Edition 9780195596717
Product Edition:1st Edition
Author: Maxwell Winchester, Peter Ling, Lara Stocchi, May Oo.Lwin, Wonsun Shin
Book Name: Integrated Marketing Communication
Subject Name: Business

Integrated Marketing Communication 1st Edition Solutions

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Integrated Marketing Communication introduces students to the principles and practice of integrated marketing communication (IMC). Written by an Australasian author team with an international focus the text takes a balanced theoretical approach that acknowledges both salience and persuasion (strong & weak) theories of advertising recognising advertising as an activity that aims to change attitudes and reinforce behaviour.Supported by case studies weblinks and revision questions to assist with student understanding and encourage critical reflection Integrated Marketing Communication critically examines the major theories of marketing communication and provides students with examples of the practical implications of these theories.Read more

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