Integrated Advertising, Promotion, and Marketing Communications (7th Edition) 7th Edition 9780133866339
Product Edition:7th Edition
Author: Kenneth E. Clow, Donald E. Baack
Book Name: Integrated Advertising, Promotion, and Marketing Communications (7th Edition)
Subject Name: Business

Integrated Advertising, Promotion, and Marketing Communications (7th Edition) 7th Edition Solutions

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NOTE: You are purchasing a standalone productMyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10:�0133973115/ISBN-13: 9780133973112. That package includes ISBN-10:�0133866335/ISBN-13:�9780133866339 and ISBN-10:�0133866971/ISBN-13:�9780133866971.A Modern Guide to Integrated Marketing CommunicationsIntegrated Advertising Promotion and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions but also the role of social media blogs mobile messaging and other marketing tactics. As marketing has evolved to include more stealth approaches so has the text. To help students retain ideas each chapter includes tools that allow them to apply concepts to real-life situations.�The new Seventh Edition includes end-of-chapter blog exerciseslinks to articles videos and social mediaand new interviews with advertising professionals. Plus with MyMarketingLab students have access to interactive tools to help guide them through the entire promotional process.�Also available with MyMarketingLabMyMarketingLab is an online homework tutorial and assessment program designed to work with this text to engage students and improve results. Within its structured environment students practice what they learn test their understanding and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.�Read more

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