Framework for Marketing Management (6th Edition) 6th Edition 9780133871319
Product Edition:6th Edition
Author: Philip T. Kotler, Kevin Lane Keller
Book Name: Framework for Marketing Management (6th Edition)
Subject Name: Business

Framework for Marketing Management (6th Edition) 6th Edition Solutions

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For graduate and undergraduate courses in marketing management.�A Succinct Guide to 21st Century Marketing ManagementFramework for Marketing Management is a concise streamlined version of Kotler and Keller�s fifteenth edition of Marketing Management a comprehensive look at marketing strategy. The book�s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations projects and cases.The Sixth Edition approaches the topic of marketing from a current standpoint focusing its information and strategy on the realities of 21st century marketing. Individuals groups and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.Read more

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